Really interesting article and something that Nova needs to clarify, adjust and improve its parameters of assessment and judgement. Like so many well-intentioned concepts, the devil is in the detail. Whilst educating the general populace about nutrition is vital, Nova needs to be careful of not throwing the baby out with the bathwater. By making generalisations and in some cases, unjustifiably making incorrect judgements and condemning categorisation, they actually undermine their own validity and credibility. As you correctly pointed out, in general, frozen food is more nutritious than supermarket 'fresh' yet they categorise it otherwise. I hope Nova are a work in progress and are receptive to improving their processes. Thanks for the insight.
Really interesting article and something that Nova needs to clarify, adjust and improve its parameters of assessment and judgement. Like so many well-intentioned concepts, the devil is in the detail. Whilst educating the general populace about nutrition is vital, Nova needs to be careful of not throwing the baby out with the bathwater. By making generalisations and in some cases, unjustifiably making incorrect judgements and condemning categorisation, they actually undermine their own validity and credibility. As you correctly pointed out, in general, frozen food is more nutritious than supermarket 'fresh' yet they categorise it otherwise. I hope Nova are a work in progress and are receptive to improving their processes. Thanks for the insight.
Some interesting points. Thanks